OUR VISION

At ELMA, we’re all about your pure skin — now and for the future. That’s why we keep it simple with natural ingredients.Each product has just two key components: An organic plant oil for that glow & moisture, plus a few drops of a carefully chosen essential oil for that fresh scent. Nothing more, nothing less!Our products are all about personality, keeping your skin protected and looking fab to save the planet earth at the same time!

OUR FOUNDERS

Mother-daughter duo Elle & Matilda struggled to find pure, gentle, and cool products suitable for Elle’s sensitive young skin.The journey began after an allergic reaction to a birthday gift from her friend- A moisturizer from a well-known brand that left Elle with a swollen face and rashes for days.Today’s brands often presents young people with attention-grabbing skincare products packed with unnatural ingredients that aren’t suited for their age group.We’re on a mission to change that by creating cool, inspiring, and simple products that are gentle for everyone, no matter their age or skin type. Join us in making gentle cool for the next generation!

START GLOWING TODAY

You can shop our products with 3-5 day delivery in Sweden by Post Nord